The institute had conducted a survey from September 25 until 30 targeting 1,324 people from the age of 13 to 65 to ask their about favorite stars during the second half of 2010. Actors Won Bin and Shin Min Ah earned 17.6% and 26.7%, respectively, and became the most popular male and female actors. Among male actors, Jang Dong Gun and Kang Dong Won ranked second and third by gaining 15.6% and 10.1% support. Actress Kim Tae Hee and Kim Hye Soo followed Shin by gaining 13.5% and 8.5% of the votes. For the male singer category, Lee Seung Ki ranked at the top with 14.7% support, defeating Rain (14.4%) and 2PM (12.2%). Among female singers, Girls Generation gained the highest voting of 24.6% and Lee Hyo Ri (14.0%) and 2NE1 (10.3%) followed. In the male comedian category, Yoo Jae Seok gained 38.7% support and beat his rival Kang Ho Dong (23.9%). Lee Soo Keun (21.9%), Kim Byong Man (11.5%) came after them. Female comedian Shin Bong Sun, who gained 38.4% of the votes, ranked in first place, defeating Park Mi Sun (22.2%) and Kim Shin Young (18.6%).
In the category of sports stars, Park Ji Sung and Kim Yuna earned an overwhelming majority. Park Ji Sung gained 45.6% support and overwhelmed other male sports stars such as Park Tae Hwan (12.5%), Park Chan Ho (10.0%), and Lee Cheong Yong (9.9%). Kim Yuna gained 61.9% support and defeated other female stars including Jang Mi Ran (18.9%), Yeo Min Ji (13.2), and Park Se Ri (8.6) by a huge margin. The survey had been conducted as a form of individual interview in the capital area including Seoul and in the major cities of Busan, Daegu, Incheon, and Kwangju. For the separate categories, two from the female and male group had answered the survey, and the survey had an accuracy of 95% with a margin of error plus or minus 2.69% in the confidence interval.
source: KBS Global