Shin Se-kyung, the young rising star of the hit sitcom "High Kick Through the Roof," seems likely to be the most sought-after celebrity in TV for 2010. She won the most votes in a survey of 10 entertainment industry figures, including producers, screenwriters, advertising copywriters and stylists, who were asked to pick the one person they would like to cast if they were to produce a TV show.
The respondents shared the view that while being pretty or handsome is important, an entertainer needs to have a new type of sensitivity that captivates teenagers in order to survive in 2010.
"In today's entertainment industry where man-made beauties prevail, Shin is a new face who appeals to viewers with her natural look," said Park Ji-young, an entertainment program producer at Korea Broadcasting System. "She has a face that would suit any role. Her appearance and her voice can play both good and bad."
Ahn Sang-hui, who heads the drama production team at CJ Media, had a similar view. "Shin defines the type of beauty that the current generation wants," Ahn said.
Hwang Won-mi, an advertising copywriter at Cheil Worldwide, said, "She stands out even when she's playing a dowdy character. Wouldn't she be great in any role? She's one of the most sought after stars among advertisers in the new year."
source : Chosun