Korean superstar Bae Yong-joon has filed a W100 million lawsuit against a travel agency that sold a tour package for Japanese tourists whose itinerary includes Bae's favorite coffee shop, hair salon and home (US$1=W1,153).
In the suit filed with the Seoul Central District Court, the 37-year-old actor said the travel agency infringed his privacy and right of publicity by using his picture to advertise the tours and demanded W50 million each time it commits the violation.
Bae said the agency posted his name and photo on its website without his permission, and, by disclosing the location of his home, restricted his private sphere. When contacted, the agency promised to remove the program from its sales list but failed to do so.
source : Chosun