Korean singer Rain will be the main model for a special advertisement on the world's biggest news channel CNN.
This special type of ad that restrains the sending of commercial messages has appealed more to customers and has actively been used by public US corporations in recent days.
The Korea Tourism Organization has been airing an ad utilizing its slogan 'Korea Sparkling!' with Rain as the model since April to 17 countries worldwide. The ad's visual is considered to promote Korea's energy and softness.
A CNN official, after watching the ad, proposed that the tourism organization produce another ad in a different style, which is how the latest deal came about.
KNTO director Cha So-hee says the new ad has been made exclusively for CNN and is expected to significantly promote Korean tourism during the months of July and August.
Singer Rain has previously appeared on the CNN talk show 'Talk Asia' and also made it on the world's top 100 influential people list by Time magazine in 2006.
source: kbs global
Related Tags: Korean singer Rain/ rain/ Bi/ korean star/ korean actor
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